Wednesday
Room 5
16:20 - 17:20
Session (60 min)
User Interviews: More than Just a Conversation
Anyone who can carry a conversation can interview users, right? Not so. Gaining insight into user requirements, needs, and frustrations is a nuanced process. Without the proper training, even well-meaning researchers can lead, bias, and manipulate users into getting the answers researchers want--instead of getting the real story needing to be told. In this talk, Ash will guide you through the basics of conducting user interviews:
- Picking the right interview type
- Asking the "right" questions
- Do's/Don'ts of Interacting with Users
- How to interpret your results User research is difficult to do well and requires lots of practice. After this talk, you should have the resources you need to take the next steps to better user research.
Ash Banaszek
Ash Banaszek is a passionate and outspoken UX advocate at Valorem Reply with over a decade of experience in the field. Ash holds a masters of science in information science from Missouri University of Science and Technology in Rolla, MO and returns to occasionally guest lecture in human factors and human-computer interaction courses. Ash has a passion for teaching and getting folks to that "ah-hah" moment about UX. As an avid proponent of creating technology people want to use, Ash's eternal quest is to destroy technology that gets people so frustrated that they want to chuck it out of a window. Outside of righting tech wrongs, Ash is an award-winning Toastmaster and uses public speaking experience to infuse humor and thought-provoking questions into talks. You can follow Ash at linkedin.com/in/ashmb or ux-ash.com